NEW YORK — Coty has announced that the new Beyoncé Pulse Summer Edition fragrance, the new addition to the Beyoncé Parfums collection, will be on counters this spring.
A lighter and fresher rendition of the original Pulse eau de parfum, Pulse Summer Edition’s orchestra of fruity and floral notes makes it an ideal scent for the warm, joyful, flirty summer months.
“We are thrilled to present a new limited edition fragrance to the successful Beyoncé Parfums portfolio,” stated Steve Mormoris, SVP of global marketing at Coty Beauty. “Beyoncé is a true force of nature and translating her positive energy into a summer fragrance was a natural progression. We think women will love the lighter, more playful side of Beyoncé Pulse Summer Edition.”
Created by IFF perfumer Bruno Jovanovic, Beyoncé Pulse Summer Edition is a fruity floral with top notes of pear, icy mandarin and pink pepper. The floral heart features the ginger orchid, jasmine and Tunisian orange flowers. Finally, a dry down of sapphire woods, musks and benzoin completes the base.
Beyoncé Pulse Summer Edition features a one-of-a-kind packaging design. The turquoise juice is encased in a faceted bottle, which rests nestled in an inverted chrome cap, inspired by Beyoncé’s stage costumes, and finished with a bold pink logo. The holographic carton shimmers in feminine shades of turquoise and pink and echoes the bright color palette of the summer season.
The eau de parfum 50 ml is priced at $49. The Eau de Parfum 100 ml is priced at $59.
On counter spring 2012, Beyoncé Pulse Summer Edition is a limited edition and will be available at select perfumery chains and department stores.