MAPLE GROVE, Minn. — AmLactin Alpha-Hydroxy Skin Care, an Upsher-Smith skin care brand, has announced that 12-time Olympic medalist and best-selling author Dara Torres will serve as its first-ever brand ambassador.
The Olympic athlete and mother will help launch the “Ultra Skin Performance” campaign. The campaign is devoted to educating women of all ages about the internal and external elements that contribute to dry skin, one of the most common skin challenges, and features insights into skin care from Torres and New York cosmetic dermatologist and author Dr. Doris Day. Together they will share “The Fundamentals of Fit Skin” to help women with dry skin strive to look and feel their best at every life stage. The announcement is part of a series of media tactics to help reinvent the AmLactin line and through the debut of contemporary packaging, which now is transitioning into retail stores.
As previously reported by Drug Store News, AmLactin dons a fresh, new look. The makeover comes with a new name: AmLactin Alpha-Hydroxy Skin Care. The contemporary design graces white, pearlescent bottles and tubes complemented by a series of vibrant colors and a signature droplet to convey the line’s intensity and success at helping skin retain its moisture.
As previously reported, the “Ultra Skin Performance” campaign will include a series of video blogs entitled "Smooth Talk," hosted by Day. Torres will serve as a featured guest and will share her secrets to maintaining beautiful skin. The series will be housed on AmLactin’s website and integrated into the brand’s Twitter and Facebook pages. AmLactin also plans to host Twitter chats with Torres and Day throughout the year.