The tooth-whitening segment may not be as red hot as it was in years past, but it’s still on the upswing as consumers continue to look for ways to achieve a whiter, brighter smile. According to SymphonyIRI Group, a Chicago-based market research firm, sales of tooth-whitening products inched up about 0.6% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).
Looking to drive greater sales, manufacturers continue to develop products that promise even greater results. For example, Procter & Gamble celebrated during New York Fashion Week 2012 the launch of its newest Crest 3D White products, which includes the new Crest 3D White Intensive Professional Effects Whitestrips. The new whitestrips promise to deliver professional-level whitening results in seven days.
The article above is part of the DSN Category Review Series. For the complete Oral Care Buy-In Report, including extensive charts, data and more analysis, click here.