In a recent campaign, Walgreens used LocalResponse’s Direct Response to reach customers in-store to disseminate store promotions, such as flu shots and coupons for Kraft Foods’ Halls cough drops. Average click-through rates for Direct Response are greater than 50%, according to LocalResponse. Specifically, those consumers who “checked in” at their local Walgreens, be it through third-party apps like FourSquare, Google Places or Yelp, were targeted with a Halls-branded message. According to reports, Walgreens sent out 5,000 of those branded messages in January via Twitter.
The article above is part of the DSN Category Review Series. For the complete Cough-Cold Sell-Through Report, including extensive charts, data and more analysis, click here.