NEW YORK — Essie Cosmetics has announced that it again will join forces with Toms on April 10 to support "One Day Without Shoes," Toms' global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.
A special limited edition nail color, Essie Barefoot in Blue, has been designed to encourage people to go barefoot with can't-miss toes.
Beginning March 7, Essie and Toms will host a free giveaway of 15,000 bottles of nail polish. Every day for 15 days, 1,000 people who sign up for the giveaway will receive a complimentary bottle of Essie's Barefoot in Blue — a creamy, sky blue shade. To make a pledge and receive Essie's Barefoot in Blue, beauty mavens can visit the Toms or Essie Facebook pages.
Founded by American traveler Blake Mycoskie, Toms was created in 2006 when Mycoskie befriended children in Argentina who lacked proper footwear. Wanting to help protect their feet, he founded the company, which for every pair of shoes purchased gives a pair of new shoes to a child in need. In 2008, One Day Without Shoes was founded to spread the word, and in 2011, over a quarter of a million people went without shoes to show their support, with more than 1,000 barefoot events taking place globally.