LAS VEGAS — Hebron U.S.A. last week introduced a brand popular in Brazil into the U.S. market at the ECRM Cough & Cold and Allergy EPPS.
The company has two cough-cold products in its lineup: Bromelin DS and Propolis DS. Bromelin is a dietary supplement that supports healthy respiratory function with a natural extract made from pineapples. And Propolis, also a dietary supplement, helps coat and soothe the throat with its Propolis Extract, a natural ingredient harvested by honeybees.
Also part of the launch is the brand Florax DS, which includes a ready-to-drink probiotic that has a 36-month shelf life and features a QR code on the back of the packaging that directs consumers to the company's website, Hebronus.com, among other probiotic SKUs promoting diarrhea relief.