A wet spring last year made for ideal allergen- creating conditions heading into summer 2011 — the growth of ragweed and an increase in mold. According to a Quest Diagnostics study published in 2011, sensitization to common ragweed has grown 15% nationally since 2000, while mold grew 12%. IMS Health projected a strong spring allergy season, especially across the north and northeast.
Similasan currently is pitching some of its allergy-relief eye care products as a synergistic incremental sale to cough-cold and allergy tablet remedies. “Our homeopathic Dry Eye Relief and Irritated Eye Relief are natural items to tie in with our cough-cold products,” stated Similasan product manager Melissa Mursch. “Dry and irritated eyes are very common during the cough-cold season, and this makes for [a] one-stop-shop, all-natural homeopathic cough-cold solution center.”
Last year, Similasan launched Nasal Allergy Relief Preservative Free Nasal Mist. Many popular preservatives used in allergy sprays, such as benzalkonium chloride and phenylcarbinol, potentially end up exacerbating allergy symptoms, leaving the consumer in search of preservative-free solutions.
The article above is part of the DSN Category Review Series. For the complete Cough-Cold & Allergy Buy-In Report, including extensive charts, data and more analysis, click here.