MOUNT KISCO, N.Y. — Social media strategist Robin Leedy & Associates, a public relations and social media marketing agency, on Wednesday announced the signing of six clients featuring several brands in the health and beauty space, including FeverAll acetaminophen suppositories by Actavis; Replens by Lil’ Drug Store; SpermCheck Fertility; The Natural Dentist by Revive Personal Products; Redex’s Udderly Smooth; and Boiron USA brands Oscillococcinum, Arnicare and Camilia.
“With our long-time expertise in the over-the-counter and HBA arena, we are typically targeting women at various stages of life and parenthood, so these new clients are natural additions to our roster,” stated Alyson O’Mahoney, EVP and partner at RL&A. “We’ve been successfully engaging women with health and beauty products for them and their families for the past two decades. We’re excited to help these new clients build credibility, engagement, frequency of messages within their niche and ultimately help influence purchase through traditional, social and digital mediums.”
According to Robin Leedy, as many as 70% of consumers are seeking online product recommendations prior to purchase.