ATLANTA — Iovate Health Sciences last week showcased a new Pro Clinical Hydroxycut Herbal for dieters looking for a stimulant-free herbal weight-loss formula here at the ECRM Vitamin, Diet & Sports Nutrition EPPS conference.
According to the company, the new herbal formula, which first reached store shelves in September, also is gluten free and contains no artificial colors, dyes or flavors.
Two Hydroxycut brands were the No. 2 and No. 9 best-selling diet aid tablets for the 52 weeks ended Oct. 30. Hydroxycut Advanced and last year's new SKU Hydroxycut Max each generated $24 million (up 21.4%) and $8.1 million, respectively (across food, drug and mass, excluding Walmart, according to SymphonyIRI Group scan data).