NEW YORK — Procter & Gamble’s Pantene hair care brand will support 11 female athletes as its newest beauty ambassadors. The group will be featured in Pantene’s first global marketing campaign to support the Olympic Games.
The sponsorship is part of P&G’s Worldwide Olympic Partner status with the London 2012 Olympic Games and marks the first time Pantene has featured athletes as beauty ambassadors. The group will join the likes of such celebrities as Liv Tyler and Eva Mendes, who are featured in Pantene’s campaigns. Among the athletes are six Olympic gold medalists, numerous world champions and top ranked women in swimming, tennis, gymnastics, cycling, diving and volleyball.
“We believe that healthy is the new beautiful and we’re thrilled to add this exceptional group to our select list of global beauty ambassadors. These women are a wonderful fit with our heritage of performance and shine,” stated Hanneke Faber, VP and brand franchise leader of global hair care at P&G. “Their hair is easily some of the most challenged on the planet and Pantene can take on the task. Our products are designed to perform under demanding conditions.”
The Pantene campaign leading up to and during London 2012 includes holistic and integrated support in advertising, retail, online and public relations channels. It is part of P&G’s Worldwide Olympic Partner status, which is anchored by the "Thank You, Mom" campaign for the London 2012 Olympic Games.