NEW YORK — An Apple a day also may help keep the doctor away. iHealth Lab is expanding its offerings that can dock with Apple’s family of products, namely the iPhone, iPod and iPad. The company earlier this year launched its iHealth BP3 blood-pressure monitoring system and added its iHealth Digital Scale to its brand mix last October. Technophiles were exposed to the new products thanks to distribution through Best Buy and merchandising in Walmart’s electronics section through the holidays.
iHealth will further raise awareness across its core audience — the tech-savvy baby boomer — with a new iAd campaign that places advertisements across Apple’s universe of apps.