NORTH BERGEN, N.J. — The Vitamin Shoppe on Thursday announced the launch of a sports nutrition supplement line called True Athlete.
True Athlete is the only retailer line to become part of NSF International's NSF Certified for Sport program, minimizing the risk of unwanted contaminants, according to Vitamin Shoppe. "We are proud to offer effective, high-quality, sports nutrition formulas that every athlete and health-conscious individual can trust and be confident in, without the addition of artificial ingredients," stated Marvin Barton, sports nutrition expert at The Vitamin Shoppe.
"With Vitamin Shoppe True Athlete products earning the NSF Certified for Sport designation, professional, amateur and student athletes will have a wider range of products to choose from that they know have been screened for athletic banned substances and contaminants," added Ed Wyszumiala, general manager of NSF International's Dietary Supplement Certification Programs.
The True Athlete line will include five products, including a creatine powder, a whey protein and a multivitamin.