SALT LAKE CITY — Vandor is introducing a line of acrylic travel cups and ceramic travel mugs to its lineup of products featuring legendary licenses, and also has added the Grateful Dead to its roster of pop icon licenses.
The Grateful Dead license embodies the philosophy and spirit of the sixties counterculture movement, according to the company. The licensed line will include drinkware, tin totes, stationary, shopper totes and clocks featuring highly recognizable Grateful Dead imagery.
The acrylic travel cups and double wall ceramic travel mugs will be introduced in January. The former will debut in 11 different designs, each prominently displaying one of Vandor’s legendary licenses. The 18-oz. cups come with a secure lid and a color-coordinated straw. They are double walled to keep drinks cold and avoid condensation, and are made of durable BPA-free plastic. Each of the 12-oz. travel mugs will feature 1-of-8 licenses. They have a silicone lid and double wall construction, which keeps drinks hot. The mugs are microwave and dishwasher safe.
“Products and pop icons are being packaged for seasonal appeal around Mother’s and Father’s Day, Back to School, holiday gift giving and more,” said Stacey Dobkins, Vandor’s VP licensing and marketing. “Vandor will also help retailers capitalize on the many milestones enjoyed by our legendary licensed properties with special displays throughout the year.”