NEW YORK — Johnson & Johnson recently named Michael Sneed to oversee its global marketing and public relations functions, according to a report published Tuesday on AdAge.com, effective Jan. 1. He will take over from Brian Perkins, J&J's top marketing executive who is expected to retire in March, according to the report.
Perkins, along with Ray Jordan, corporate VP public affairs and corporate communications, will report to Sneed during the transition.
Sneed will assume the role as J&J seeks to reinvigorate its McNeil Consumer Healthcare brand portfolio and reclaim the brand identity of Tylenol as "the brand American hospitals trust the most," following the spate of recalls across the McNeil family of brands in 2010. Identified as the No. 9 overall advertiser by AdAge, many across the OTC industry assume J&J will be making a strong push as its McNeil brands are ceded back onto the shelf.
Sneed joined J&J as a marketing assistant in the personal-products business in 1983. Since 2007, he's been a group chairman of the company's global vision care business and a member of the operating committee of the medical devices and diagnostics group. He's also been a group product director in the McNeil consumer products division, led the Asia Pacific, Eastern European and Latin American operations of the company's consumer pharmaceuticals business and headed the McNeil nutritionals businesses in Europe and ultimately worldwide. He has an MBA from Dartmouth's Tuck School of Business.
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