NEW YORK — Coty has named New York-based agency Euro RSCG Worldwide PR (@erwwpr) the public relations agency of record for the company's corporate communications business, and will focus on strategic messaging for Coty — specifically, media outreach and global message development.
The selection of @erwwpr for Coty's corporate communications business will not affect Coty's existing relationships with other agencies working on brand-specific public relations and marketing projects. Karina Meckel, @erwwpr's lead strategist, will serve as global account director for Coty.
“We are confident that Euro RSCG, an award-winning entrepreneurial PR firm, is the right fit for Coty," Coty CEO Bernd Beetz said. "Coty has experienced tremendous growth over the past decade, and we believe that Euro RSCG is the ideal partner to bring Coty to a new level of brand recognition."