LAKE FOREST, Calif. — Nail and beauty care company Pacific World officially has announced the launch of its new SensatioNail Invincible Gel Polish under the Nailene brand.
SensatioNail is a collection of at-home gel polish products that will provide users with up to two weeks of damage-proof wear.
"The overall nail care category has seen significant growth over the past year. As consumer focus and purchasing behavior has shifted to at-home, DIY products, we are thrilled to bring such an innovative product line to the market place," stated Marwan Zreik, SensatioNail VP marketing and research and development. "SensatioNail is the answer to multiple consumer and category demands, and never before has a gel product collection of this quality been available outside of the salon space.”
SensatioNail will debut at the end of November at mass retailers with the launch of the SensatioNail Starter Kit. The brand's patented polymer technology allows the polish to glide on smoothly, while the PRO 3060 LED Lamp harnesses LED light technology to flash-harden SensatioNail gel polish.
The brand will follow up the launch with a complete collection rollout in January 2012, including the release of 12 SensatioNail Invincible Gel Polish colors in both solid and shimmering finishes. The polish formula is free from formaldehyde, toluene and dibutyl pthalate.
In addition, the brand's website, Facebook and Twitter pages went live on Nov. 14, and will be informational hubs to communicate with consumers across multimedia platforms. This includes a library of instructional videos for various gel polish techniques that consumers can access through the Web, or they can use a smartphone to scan QR codes located on all product packaging.
SensatioNail is available at Walmart and select CVS locations nationwide. Suggested product prices will range from $12 to $60.