DEERFIELD, Ill. A few months after it acquired New York-based drug store chain Duane Reade, Walgreens has decided to bring the chain's private-label brand, DR Delish, to its stores.
Duane Reade's DR Delish line, which consists of premium snacks and beverages filled with healthy benefits, exclusively rolled out in its namesake stores last September.
“Introducing the DR Delish line of products in our stores is one of the first big steps toward bringing the best of Duane Reade to Walgreens,” said Bryan Pugh, VP merchandising for Walgreens. “The DR Delish brand allows us to offer our customers snacks and beverages with premium recipes but at more affordable prices. These were among the most popular DR Delish products in the New York market, so we’re confident they’ll be a hit with our customers nationwide,” Pugh said. “Our plan is to expand the selection available at Walgreens in the coming months.”
The initial products consumers will see on the end cap will range from $2.99 to $7.49 and include:
The ten 10 DR Delish products now will be displayed at 6,000 stores this week. Other DR Delish products will be rotated in or added to shelves in fall.