At least that’s largely the thinking behind the new “Guy Aisle” prototype that Procter & Gamble created within a CVS/pharmacy store in Charlotte, N.C.
Unveiled in September, the new CVS/pharmacy men’s grooming section features products specifically designed for him, including Gillette, Old Spice and Head & Shoulders.
“Men are buyers, not shoppers,” stated Michael Norton, director of external relations for male grooming at Gillette, which is owned by P&G.
“They want to get the shopping done, and with all their grooming needs in one aisle, it makes shopping easier, quicker and simpler.”
Nielsen predicted the $2 billion men’s grooming business will grow to $3 billion by 2012, P&G stated.