NEW YORK — Joulebody on Thursday announced the launch of its Jouledetox Bar, a vegan whole food bar, to complement the company's meal delivery offering with a retail component, beginning Dec. 1.
The meal replacement bar contains 307 calories with 9.5 grams of protein and retails for $4.25. Ingredients include goji berry, buckwheat flour, chia seeds, raw sugar, Himalayan salt, flax seeds, maple syrup, water, canola oil and JouleCleanse proprietary formula of hemp seeds, sunflower seeds, pumpkin seeds, dandelion root, flax seeds, turmeric powder, fennel seeds, Himalayan salt and cayenne pepper. Together, the ingredients are designed to kickstart the body’s detox system without starving the body into submission, the company stated.
“Shock and starvation is a ridiculous approach to health,” stated Yvette Rose, Joulebody founder and New York, N.Y.-based nutrition specialist. “The body is already a perfectly designed machine. The Jouledetox Bar is the very first nutrition styled bar designed to help kickstart the body’s own cleansing system to operate optimally — this requires food; it just needs to be good food.”