ENGLEWOOD CLIFFS, N.J. — Lipton has kicked off an initiative that underscores the brand's efforts to source all of its tea from sustainably managed farms, with the goal of having all of its tea come from Rainforest Alliance Certified farms by 2015.
As part of Lipton's "Caring for Communities is Our Cup of Tea" initiative, consumers will have a chance to win a trip to Kenya, including a visit to a Rainforest Alliance Certified tea estate and a $25,000 check to aid in sustainability efforts for their community, among other prizes. To participate in the sweepstakes, consumers can look for Lipton "Pick Your Tea with Care" 100-count cup or 312-count cup black tea promotional packs at retailers nationwide.
The sweepstakes runs through March 31, 2012.
"We are committed to giving our consumers a quality tea experience from the moment the leaves are selected to when consumers are enjoying a freshly brewed cup," Unilever North America VP refreshments Alfie Vivian said. "The 'Caring for Communities is Our Cup of Tea' program will highlight the sustainable communities where our tea is grown, and help consumers understand the steps we take to pick our tea with care."