CINCINNATI — Procter & Gamble, through its Pepto-Bismol brand, is teaming up with Feeding America and "Modern Family" star Eric Stonestreet to launch its “Feast for All” campaign, the company announced Tuesday.
Through Dec. 1, consumers who visit Pepto’s Facebook will see Stonestreet displaying a photo of his prized Thanksgiving turkey. With every consumer who “likes” the photo of the turkey, P&G will help donate eight meals to Feeding America.
“Thanksgiving is one of my favorite times of the year — and one of the only days that it’s acceptable to change into sweatpants right after dinner,” Stonestreet said. “Since everyone should get to enjoy a good meal during the Thanksgiving season, I’ve teamed up with Pepto-Bismol and Feeding America to help many more people celebrate this year.”
“Every Thanksgiving, people know they can turn to Pepto-Bismol if they overdo it during their festivities. However, many Americans do not get the chance to partake in the festivities or even enjoy a decent meal,” Pepto-Bismol brand manager Stephanie Waugh said. “That’s why we decided to launch this ‘Feast for All’ campaign during this Thanksgiving season.”
Feeding America supplies food to more than 37 million Americans each year.
“We are grateful to Pepto-Bismol for its support in our effort to combat domestic hunger and its unique effort to get social networks involved,” Feed America president and CEO Vicki Escarra said. “Hunger is a constant issue nationwide, and the only way to overcome it is to band together as a community.”