CINCINNATI — Procter & Gamble on Monday announced that NFL quarterback Drew Brees will be the first-ever "VapoDad" representing Vicks VapoRub.
Appearing alongside his son Baylen, Brees will be seen in television and print advertisements for VapoRub this upcoming cold and flu season.
Historically, VapoRub has only featured women as the primary caregiver in its advertisements. With fathers becoming increasingly involved in the upbringing of their children, Vicks felt it was important to feature its first "VapoDad."
"Vicks believes that both mothers and fathers play an equally important role in the health of the family unit," Vicks North America brand manager Andy Cipra said. "Drew Brees is known for his close relationship with his family, which made the decision to make Brees the first VapoDad a natural one."
Drew Brees first worked with the brand with advertisements for Vicks DayQuil and NyQuil. The VapoRub spots will differ by providing a more family-focused message, highlighting the nurturing role parents play in their children's lives.
"I'm truly honored to become the first-ever Vicks VapoDad," Brees said. "My son Baylen and I had the opportunity to shoot this commercial together, which makes this opportunity that more special for me."
To view the commercial, click here.