PROVO, Utah — After two years and nearly 40 million total YouTube views, tongue cleaner manufacturer Orabrush is celebrating its roots by releasing a remake of the YouTube video, Bad Breath Test, using some of the company’s youngest fans.
The original video has racked up more than 15 million views, and the remake features 10 stars between the ages of 4 and 9 years old, who are taking up the fight against halitosis.
Since debuting the Bad Breath Test in 2009, Orabrush has been creating online videos and cultivating an Internet fan base, which has translated into brisk online sales, completion of a Series A funding round, and distribution partnerships with several retailers, including Walmart.
Orabrush currently is the third-most popular sponsor channel on YouTube, behind only Old Spice and Apple in number of total subscribers. The channel has received more than 39 million views.