WESTLAKE VILLAGE, Calif. — Dole has boosted its frozen fruit offerings.
Dole fruit smoothie shakers and Dole frozen fruit single-serve cups are designed to provide consumers with new ways to enjoy the great taste of fresh fruit right from the freezer, Dole said.
“Now more than ever consumers are looking for a variety of options that fit into a healthy diet,” Dole Packaged Foods marketing director Paul Panza said. “By developing frozen products like our fruit smoothie shakers and frozen fruit single-serve cups, that are made with real fruit and all-natural ingredients, we can give consumers new and easy ways to add fruit to their diet — with the convenience and value they have come to expect from Dole.”
Dole fruit smoothie shakers, which are available in strawberry banana, strawberry and mixed berry flavors, carry a suggested retail price of $2.19. Dole frozen fruit single-serve cups, available in strawberry, pineapple and blueberry, carry a suggested retail price of $2.49 for a pack of two 3-oz. cups of strawberries or pineapple, and $2.79 for a pack of two 3-oz. cups of blueberries.
The new products are available at select retail outlets and select Walmart stores, with a national rollout slated for April 2012.