WAUKESHA, Wis. — Hamacher Resource Group identified six categories — first aid, eye/ear care, sun care, smoking cessation, durable medical equipment (including incontinence products) and foot care — that are selling better in independent pharmacies over chain pharmacies as part of a white paper released Thursday.
Of these, sales of first aid products, eye/ear care solutions and smoking deterrents more than doubled in independent pharmacies versus chain pharmacies. Hamacher credited first aid growth to manufacturers focusing on selling through to customers of independent pharmacies. Growth in eye care and ear care products can be attributed to an aging baby boomer. And in eye care, a side effect of several prescription remedies is dry eye, a condition for which consumers typically don't consult their physician. And the increase in smoking cessation sales reflects an increased interest in self-care, the white paper noted.
The white paper outlines strategies independent pharmacists can explore to better capitalize on these opportunities. The study was completed with the support of the Healthcare Distribution Management Association and the Consumer Healthcare Products Association.
The white paper, titled “Supply Chain Collaboration: Maximizing Health, Beauty, and Wellness Product Sales in Independent Pharmacy,” can be downloaded by clicking here.