The bath fragrance/bubble bath segment is experiencing modest growth, fueled by new product launches and consumers’ continued desire to bring the spa experience home.
Experiencing triple-digit growth during the 12-week period ended Aug. 7, according to market research firm SymphonyIRI Group, is Dr. Teal’s. In June, the brand announced the introduction of its first foaming liquid epsom salt. Dr. Teal’s Foaming Bath combines the therapeutic benefits of epsom salt with essential oils to relax achy muscles, soothe the senses and provide relief from stress.
The article above is part of the DSN Category Review Series. For the complete Bath and Body Sell-Through Report, including extensive charts, data and more analysis, click here.