LOS ANGELES Mass-market beauty brands have one more competitor to put on the radar screen as A Beautiful Life Brands has teamed up with retailer Urban Outfitters to sell ABL's line of beauty products in Urban's top retail locations and within the "beauty" section of the retailer's website.
Starting in July, Urban Outfitters is stocking ABL's complete range of products including S'stains lip gloss, ABL nail care, Pre Game texturizing spray, Smitten perfumes, I Heart Unicorns perfume and the complete line of ABL skincare.
"Back in '09 we launched The All Nighter Styling Powder and Urban Outfitters was the first major retail location that took a chance on us, and that continues to be a best-selling product for them. We are thrilled to be moving forward with our complete beauty range at Urban Outfitters -- they are a perfect fit for us," stated Tony Artur, ABL Brands CEO.
Founded in 1970, Urban Outfitters operates more than 130 stores in the United States, Canada and Europe, all offering an eclectic mix of merchandise ranging from men's and women's apparel and accessories to items for the apartment. The retailer's target audience is "the educated, urban-minded individual in the 18 to 30-year-old range."