NEW YORK — Coty’s Rimmel London brand is gearing up for spring with an array of new makeup for eyes and face, including its new ScandalEyes mascara for fuller, outrageously exaggerated lashes.
This season, the hottest beauty look out of London is bright, emphasized eyes offset by a natural flush. With high-impact shadow shades, precision liner, ultra-plumping mascara and custom cheek color, Rimmel London is aiming to help beauty mavens get noticed this spring.
New products include:
Volume Flash ScandalEyes mascara: The mascara is made with a blend featuring triple the collagen and keratin of other mascaras on the market, and has a flexible MaxDensity brush that’s longer, wider, denser and 50% bigger than Rimmel’s biggest brush. The price is $6.99
Glam’Eyes HD eyeshadow: The bold, dual-use shadows work wet or dry, allowing you to customize the color. The shadows promise to last up to 10 hours. Shades include, but are not limited to, English Oak, Purple Reign and Green Park. The price is $5.99.
Match Perfection 3 Tone blush: Featuring three shades in one, Match Perfection 3 Tone Blush features smart-tone technology that adapts to skin tone and blue sapphire pigments for true-to-you color. The blendable formula makes harsh lines a thing of the past. The price is $4.97 at Walmart.
Exaggerate eyeliner: This liquid liner features an ultra-fine felt tip designed to absorb maximum liquid liner and deposit intense pigment for bold, exact application. The formula is made with moisturizing sorbitol and glycerin. The price is $6.