NEW YORK — It is no secret that nail polish is hot, and today’s beauty mavens are changing their nail shades as frequently as they change shoes or purses to complete an outfit or look. So why not offer a broad assortment of shades packaged in smaller bottles; after all, how many women finish an entire bottle of nail polish? Enter Pixel from Innovative Beauty.
Packaged in mini bottles (0.17 fl. oz.), the new Pixel brand is aptly named after the single point in a graphic image. The collection is comprised of 72 different shades, priced at $2.49 each, to bring even greater flexibility and accessibility to nail enamel.