New worries about the economy are affecting back-to-school shopping this fall. A recent National Retail Federation survey revealed that when shopping for back-to-school 2011, 44% of respondents said they were spending less overall, 37% were using coupons more often and half were shopping for sales more frequently.
Retailers promoted heavily as consumers shopped late. Slightly more consumers said they would be shopping drug stores this year (21.1% versus 19.5% last year).
The article above is part of the DSN Category Review Series. For the complete Back To School Sell-Through Report, including extensive charts, data and more analysis, click here.