NEW YORK — Gurwitch Products, the prestige cosmetics company whose portfolio includes Laura Mercier and RéVive brands, has announced the appointment of Kim Waite as VP global communications.
Waite will manage all aspects of communications for the Laura Mercier and RéVive brands, supporting product launches, special events, celebrity initiatives, alliances and corporate responsibility initiatives. She will manage all of Gurwitch’s domestic and global PR agencies. Waite will report to Gurwitch chief marketing officer Ellen Greenwald.
Previously, Waite was head of global public relations for the mark division of Avon, where she led the public relations strategy for mark and managed m.powerment by mark, brand ambassadors, industry experts and overall relationships. Prior to that, Waite served as director of global communications for Stila Cosmetics and public relations Director at Shu Uemura Cosmetics.