Beauty mavens vote for their favorite cause online via 'EcoTools Gives Back'

GURNEE, Ill. — EcoTools, a Paris Presents brand and a maker of eco-conscious personal care products, introduced in July “EcoTools Gives Back,” an online voting platform that enables consumers to vote for their favorite cause.

As part of its partnership with 1% For The Planet — an alliance of businesses committed to leveraging their resources to create a healthier planet — and EarthShare, EcoTools chose three charities and gave consumers a chance to decide for themselves how the brand's yearly donation should be divided. The finalists included the following organizations, all of which are included in EarthShare's network of causes:

• The Conservation Fund: Aims to protect America's outdoors, from forests and fields to even the water's edge, and strives to build both a healthy environment and a healthy economy;
• Ocean Conservancy: Seeks to keep Earth's oceans clean and free of pollution, while working to keep the coast clear by stopping trash at the source before it reaches the coastline; and
• The Jane Goodall Institute: Improves global understanding and treatment of great apes through research, public education and advocacy, and contributes to the preservation of great apes and their habitats by combining conservation with education and promotion of sustainable livelihoods in local communities.

The donations from the contest were divided based on the percentage of total votes received for each charitable organization. The campaign resulted in 60,463 total votes, with 68% of the total for The Jane Goodall Institute. The Ocean Conservancy received 18% of the total votes and the Conservation Fund received 14%.