NEW YORK — Procter & Gamble and Communities In Schools, one of the nation’s leading dropout prevention organizations, on Tuesday announced the launch of GIVE Education, a new campaign developed to increase awareness of the student dropout crisis in the United States.
P&G has pledged to donate 2 cents to CIS for each BrandSAVER coupon redeemed by consumers starting on Sunday, July 31, in an uncapped donation. The coupons will be distributed in newspapers across the country with discounts for P&G products from such brands as Puffs, Bounty, Crest, Pantene, Duracell, Olay and Tide. A list of newspapers carrying the coupons can be found at PGEverydaySolutions.com.
“We’re making it easy for consumers to make a difference,” said Jim Leish, director of U.S. operations for P&G North America, at a press conference in New York announcing the campaign. “Joining forces with CIS and John Legend allows us to support the incredibly important work they do in empowering students to learn and thrive.”
“All kids deserve the chance to learn and to succeed,” added Grammy-award-winning artist John Legend, who is serving as the campaign spokesman. “By teaming up with P&G and CIS on the GIVE Education campaign, I can further support a cause of great importance to me — ensuring that all kids receive a quality education, regardless of where they grow up.”
For more on the campaign and to see the commercial featuring John Legend, visit Facebook.com/PGMyGive. P&G also noted at the press event that for each view of the video on the campaign’s Facebook page, the company will make an additional donation to CIS.