LOS ANGELES — Hyland’s announced the return of its Hyland’s Teething Tablets on its Facebook page Friday morning with a music video featuring Deborah Pardes and percussion by The Shake Shake Babies.
Hyland’s is returning to the market with Hyland’s Baby Teething Tablets after a brief hiatus and incorporated a few changes to the product, one of which is a child-resistant cap.
As part of the relaunch, the company has tapped into its enthusiastic mommy blogger fan base on Facebook. Before this video had been released, Hyland’s had put out a call to all Facebook friends for help on developing its advertising message when the Teething Tablets were ready to return to the marketplace.
The product is expected to retail for a suggested $8.99 when it returns to shelves.