PARSIPPANY, N.J. — Hair depilatory brand Veet has announced the launch of the 28 Days of Beautiful Facebook application, a way for consumers to engage with the brand, share beauty secrets, receive exclusive offers and discounts, and get insider tips from the Veet Smooth Patrol — a panel of three celebrity experts in the fields of fitness, fashion and beauty.
The name of the application is a nod to the brand's newest product launch: Veet ready-to-use wax strips for face and body, which promise to provide up to 28 days of smoothness. The app is formatted as a month-long calendar offering one tip, trick or value-special per day as revealed through a virtual peel-off tab that replicates the actual look and functionality of the EasyGrip tab on the new ready-to-use wax strips. Through July 31, 28 Days of Beautiful is accessible through the official brand Facebook page.
This also marks the first time that Veet has employed a panel of well-known industry personalities to speak to its consumers across multimedia platforms. The Smooth Patrol is comprised of beauty expert Polly Blitzer, fitness expert Terri Walsh and fashion and style expert Jill Martin.