BALTIMORE, Md. — Bath and beauty brand Calgon, which is managed by Ilex Consumer Products Group, has unveiled two new collections — Ageless Bath and Sensual collections — that will be available beginning in June.
The new sensual collection includes sexy fragrance mists ($4.99), shimmering moisture mists ($6.99), silkening double mist ($6.99) and swirl luminous body cream ($4.99). All of the products will be available in three fragrances: Flirty Tease, Femme Inferno and Angelic Kiss. Each fragrance is designed to tailor to the different sensual moods and emotions of women.
The new ageless bath collection is an anti-aging bath line that includes bath pearls ($4.99), 2-in-1 bath and body scrub and milk bath with serum beads ($4.99).
"This is the first collection of anti-aging products targeted specifically for the bath category consumer," said Bernie Kropfelder, EVP marketing and sales for Ilex Consumer Products Group. "Today, women want both their faces and bodies to look younger, and are initiating the use of anti-aging products as early as their 20s. Calgon's ageless bath [collection] gives women of all ages an affordable option to take care of their skin while enjoying their 'take me away' bath experience."
Additional new products launching in June include massaging beauty bars bar soap ($2.99); colloidal oatmeal single packs for dryness and minor skin irritations ($1); and the new vanilla passion fragrance, available as a body mist, 2-in-1 shower gel, foaming bath and body cream.
In November 2008, Ilex Consumer Products Group acquired the company from Ascendia Brands.