CINCINNATI — In an effort to reward those that take everyday conservation actions, Procter & Gamble's Future Friendly program has announced a national partnership with Recyclebank.
The announcement follows a successful collaboration between P&G Future Friendly and Recyclebank's Cincinnati division, which enhanced the city's recycling efforts.
How it works: Recyclebank motivates consumers to live more sustainable lifestyles by allowing them to earn Recyclebank points for increasing household recycling and reducing home energy usage. The points — which accrue as these efforts are increased — are redeemable for discounts and deals from more than 3,000 local and national businesses, P&G said. Additionally, Future Friendly also will provide Recyclebank members with opportunities to earn points through online educational content via the Recyclebank Learn & Earn platform, highlighting methods to save energy, save water and reduce waste within their homes.
"P&G's Future Friendly is based on the premise that if we all take small steps together, we can collectively create a meaningful, measurable benefit for the environment," said Kirk Perry, VP North America for P&G. "The Recyclebank partnership's dual focus on educating the public and rewarding consumers for improving their environmental performance is a natural fit for Future Friendly's core mission."