LONDONDERRY, N.H. — Organic yogurt brand Stonyfield Farm has kicked off a yearlong education campaign to encourage consumers to opt for organic products.
The Just Eat Organic campaign includes a "Just Eat Organic" rap music video that features the vocal styling of Stonyfield president and CEO Gary Hirshberg, who discusses the benefits of organic products through song. Also part of the campaign is a website called The Organic Moment, where consumers can share their personal stories about being organic eaters.
"These past few months ignited an important — and sometimes challenging — dialogue around organic," Hirshberg said. "Now, more than ever, is the time for organic consumers to choose the foods they eat and feed their families. It is also the time to share our reasons and stories with others, and to inspire others to do the same."