PARIS — French beauty company L'Oréal Paris has tapped French model Madame Ines de la Fressange to join its family of brand ambassadors.
She joins the L'Oréal Paris family of spokeswomen, which includes Milla Jovovich, Beyonce Knowles, Diane Keaton, Diane Kruger, Evangline Lilly, Eva Longoria, Jennifer Lopez, Andie MacDowell, Julianna Margulies, Aimee Mullins, Freida Pinto, Gwen Stefani and Kerry Washington.
"Ines de la Fressange, our new L'Oréal spokeswoman, has divine grace, that very contemporary way of being a woman, at once free, unexpected and mesmerizing," stated Cyril Chapuy, global brand president of L'Oréal Paris. "An accomplished model, mother and designer, she leads a full life. I am delighted that she is bringing that irresistible 'je ne sais quoi' to the brand."
De la Fressange started her modeling career when she was 17 years old, and it wasn't long before she took part in fashion shows for such designers as Kenzo, Jean-Paul Gaultier and Christian Lacroix. She became Karl Lagerfeld's muse at Chanel for several years, and in 1991 created her own brand, "Ines de la Fressange," and a store on the avenue Montaigne that was successful in France, the United States and Japan.
Since 2003, she has made an active contribution to relaunch the luxury Roger Vivier brand as a consultant and brand ambassador.
In 2008, for her 50th birthday, she appeared on the cover of Elle France.