The core drug store shopper is a likely consumer of cell phone and computer accessories, according to research from the Consumer Electronics Association.
CEA research showed that while both men and women are likely to select a car charger as a desired accessory, women are more likely to choose extra batteries, hands-free kits and extra battery chargers. CEA research also revealed that women are more likely to purchase wireless mice and pads, zip drives and extra cables.
The article above is part of the DSN Category Review Series. For the complete Consumer Electronics Accessories Sell-Through Report, including extensive charts, data and more analysis, click here.