LOS ANGELES — In honor of American Heart Month, Diet Coke has teamed up with supermodel and reality show host Heidi Klum to raise awareness and funds for women's heart health education and research.
The partnership extends Diet Coke's support of The Heart Truth campaign, developed by the National Heart, Lung and Blood Institute. With Klum, Diet Coke earlier this week kicked off a first-of-its-kind "Capture the Flag" game in Los Angeles, which raised funds for UCLA preventative cardiology program and the University of California, Davis Women's cardiovascular medicine program.
"Diet Coke is a passionate supporter of The Heart Truth campaign," said William White, group director for Coke North America. "We're dedicated to encouraging new generations of people to be active, stay extraordinary and become advocates for heart health."