CHICAGO Anheuser-Busch says it will release its new beer, Budweiser American Ale, this fall.
According to Anheuser-Busch’s vice president of consumer strategy and innovation, Marlene Coulis, the new brew will be a darker, richer beer than Budweiser lager.
Just a few weeks prior, rival Miller Brewing announced a new line of craft-style beers under the Miller Lite brand—the Miller Lite Brewers Collection,
But Coulis says Anheuser-Busch wasn’t copying competitors, the brewer was simply expanding on their craft and imported Michelob brand.
Coulis said branching out could help the core brands by bringing new beer enthusiasts to the Bud family. “We believe this will positively reflect on Budweiser,” she said. “It’ll help us reach a whole new set of consumers.”