NEW YORK — Procter & Gamble and popular NFL broadcaster John Madden will be generating exposure for the Prilosec OTC brand with P&G’s sponsorship of the second annual Madden Most Valuable Protectors Award, presented by Prilosec OTC. Voting started Thursday morning.
The award honors the NFL's best offensive line for the 2010 NFL regular season. Fan voting, which will be available through Jan. 21, serves as the final piece in determining this season's “best protectors” in the NFL.
Throughout the regular season, Madden tracks the top offensive lines in the NFL and narrows the finalist list to five candidates.
The recipient of this year's Madden Most Valuable Protectors Award presented by Prilosec OTC will be announced Feb. 2.