SIOUX FALLS, S.D. — While pharmacy obviously continues to be an important part of the business, Lewis Drug — which has larger store footprints of 40,000 sq. ft. to 50,000 sq. ft. — is placing an even greater emphasis on the front end, said Mark Griffin, president and CEO of the 33-store chain.
Aside from expanding into home decor and enhancing its electronics and beer-and-wine divisions, the Midwest retailer also has expanded its grocery departments in about a dozen locations. In its larger stores, about 2,000 sq. ft. to 3,000 sq. ft. has been dedicated to grocery items with a concentration on snack foods, grab-and-go items and frozen foods.
However, those who have visited the newly opened store on Louise Avenue in Sioux Falls, S.D., undoubtedly will see the “new face” of Lewis Drug, Griffin said. This new store includes a “four-seasons department,” a 4,000-sq.-ft. environmentally controlled room that can be used for various purposes throughout the year. For example, in the winter months, it can be used to display live Christmas trees that will be kept at 45 degrees, and in the spring, it can be used as a garden shop.
This new location also features a walk-in cooler that runs about 100 linear ft. and houses a range of beverages and adult beverages, including mini-kegs and chilled wines.
The pharmacy area is about one-third larger than a typical Lewis Drug pharmacy and has been revamped with plank flooring, lifestyle images and a waiting area with TVs and refreshments.
The beauty department — or rather, beauty boutique — has undergone a facelift to give it a more upscale look and feel with upscale merchandising displays and wooden plank flooring.