NEW YORK — It appears that even the “King of All Media” Howard Stern gets his news from Drug Store News. Traffic on the site spiked earlier this month when a DrugStoreNews.com story made it into Stern sidekick Robin Quivers’ daily news rundown and was linked to the Stern Web page under the “It’s Time for Robin’s News” section in the rundown for the satellite radio program’s Thursday, Dec. 16 show (“Use lanolin on your cracked nipples” at HowardStern.com/rundown.hs).
The article, “Study: Lansinoh HPA Lanolin may reduce nipple pain among breast-feeding mothers,” focused on a recent study that found that women who breast-feed experienced a significant reduction in nipple pain and higher healing rates of nipple trauma when they used a topical application of Lansinoh’s HPA Lanolin.
Thousands of Stern fans, in addition to regular DSN Group online users, logged on to DrugStoreNews.com in the week that followed to learn more about Lansinoh’s study. As of Wednesday Dec. 29, the story remained the No. 1 most-viewed story on DrugStoreNews.com.