ATLANTA — Coca-Cola is looking to spread holiday cheer by asking consumers to donate their My Coke Rewards points to help generate gifts for unprivileged children.
By logging onto MCR.com/holiday, registered My Coke Rewards members can donate their points to Toys for Tots by entering codes found on 13 participating Coca-Cola products. The points will be awarded to Toys for Tots. Coca-Cola also is donating $120,000 to Toys for Tots; the money will be divided between eight cities across America.
“Coca-Cola has been an uplifting and magical part of the holiday season for decades, just like Toys For Tots,” said Stuart Kronauge, VP Coca-Cola trademark brands for Coca-Cola North America. “With our My Coke Rewards points donation drive, we’re offering people a simple way to support Toys For Tots and celebrate the spirit of giving. Through the generosity of My Coke Rewards members, together we’ll help make the holidays special for families in need.”