NORTHFIELD, Ill. Kraft Foods highlighted more than 30 new products at the 2010 Food Marketing Institute Show in Las Vegas, the food giant said this week.
Kraft Foods is building on its innovative efforts earlier this year to deliver more restaurant-inspired flavors in its products, the company said. At the same time, time-starved consumers are still looking for accessible snacks and Kraft Foods is First to the Table with new, great-tasting options. Even old favorites, like Kraft Macaroni & Cheese's Easy Mac line has been renamed to Kraft microwavable macaroni & cheese dinner cups.
"We continue to see the greatest growth in our snacking, confectionery and quick meal products at Kraft Foods," said Bob Becker, SVP new product development for Kraft Foods North America. "More consumers are 'on the go' and therefore in search of quick and delicious treats, and Kraft Foods is leading the way with reinvigorated foods and beverages that boast both taste and convenience."
In addition to the quick meal category, Kraft has expanded its snack lines to include such products as: