AUSTIN, Texas Whole Foods and retailers nationwide are looking to raise awareness about the presence of genetically modified organisms in the food supply.
Non-GMO Day, which will be celebrated Oct. 10, is driven by nonprofit group the Non-GMO Project. Whole Foods Market currently carries more than 800 products that are verified by the Non-GMO Project, with thousands more in the pipeline. GMOs now are present in 75% to 80% of conventional processed food in the United States, according to the Grocery Manufacturers Association.
"Most Americans aren't familiar with GMOs or aware of the extent of their use in food," said Joe Dickson, Whole Foods Market's food, organic and environmental quality standards coordinator. "We invite our communities to stop by our stores and learn more about this issue. Together as consumers and retailers, we can make a difference and preserve our access to food produced without the intentional use of GMOs."