PARSIPPANY, N.J. In an effort to underscore playing an active role in one's health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.
The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:
The campaign includes new online, television and print advertising.
"Backed by our expertise in hygiene and killing germs, Lysol has been a trusted brand in creating healthy homes for more than 100 years. We're committed to making a difference, both at home and throughout the community," said Ross Ullman, Lysol marketing director. "Health matters to all of us, and our new campaign aims to go beyond the functional benefits of the brand to demonstrate our commitment to mom and to her family."