CAMP HILL, Pa. Rite Aid has entered a licensing agreement with Save-A-Lot stores to bring the grocer's discount, limited assortment concept to 10 existing Rite Aid locations in the Greenville, S.C., market.
The stores will be co-branded Save-A-Lot Food Stores/Rite Aid Pharmacy and will continue to be owned and operated by Rite Aid, the drug store chain said. The store test is part of Rite Aid's segmentation strategy, which was implemented in early 2009, and seeks to identify unique opportunities among like groups of stores.
The ten stores, which are located in Greenville, Easley, Greer, Simpsonville and Travelers Rest, will remain open as they begin converting to the new format this month. Rite Aid said it has designed the remodel process to make sure the pharmacy remains easily accessible, and Rite Aid’s pharmacy teams can continue to offer the same high level of service Greenville residents have come to expect. The remodels are expected to be completed in October.
The locations of the stores are:
“We believe this new co-branded concept meets the needs of today’s consumers, who continue to search for value, quality and convenience, and we're excited about the chance to offer our customers high-quality grocery products, including fresh meats and farm-fresh produce at great prices," said Ken Martindale, Rite Aid COO. “We chose to add Save-A-Lot because of its strong sales record, wide selection of attractively priced exclusive brands and its solid reputation for discount grocery. Plus, it’s a model that’s efficient for Rite Aid associates to operate.”